The Google "map pack" — the three local results that appear above the regular search results — drives the majority of local trade enquiries in the UK. Your Google Business Profile (GBP) is what gets you in there.
Go to google.com/business and search for your business. Claim it if it exists, create it if not.
This matters more than anything else. Examples:
You can add up to 9 secondary categories. Use them all if relevant.
Most trades work at customer locations. Set "I serve customers at their locations" and list every town/postcode you cover.
Don't lump everything into one. List every service with its own name and short description.
Logo, exterior, completed jobs, team, vans. Stock photos hurt you.
Lets customers WhatsApp/chat directly from your profile.
Treat GBP like a mini social channel. Job updates, offers, tips.
Aim for 25+ reviews. Reply to every single one, even the bad ones.
Add a Google Map and a "leave us a review" link to your contact page.
GBP optimisation is included in every Build Flow Digital growth package. See our services or book a free 15-minute strategy call.
Book a free 15-minute strategy call and we'll map out the fastest path to more enquiries.